Digital Marketing for Home Service Businesses

Your phone should be ringing more than it is.

Dominion Trade Marketing helps landscaping, roofing, plumbing, and other home service companies show up first in local search — and turn that visibility into booked jobs, not just clicks.

Week 1 Week 12 12 calls 34 calls
Inbound calls, sample campaign Illustrative
Local SEORank first on Google & Maps
$
Google & Local Service AdsPay-per-lead, not per-click
Sites Built to ConvertVisits that turn into calls

Built for the trades that keep homes running

Every campaign is tuned to how your specific trade actually gets hired — a roofer and a landscaper don't win jobs the same way.

Most agencies sell you the same package they sell everyone.

A home service business doesn't need "brand awareness." It needs the phone to ring.

What most agencies pitch you

  • Brand awareness campaigns
  • Follower growth on Instagram
  • One-size-fits-all ad templates
  • Monthly report, no strategy shift
  • A junior account manager

The Dominion approach

  • Local pack & Maps ranking
  • Before/after project pages
  • Campaigns timed to your busy season
  • Budget shifted toward what's working
  • Direct access, no middlemen
One goal, every trade

More calls. More booked jobs. That's the whole plan.

What I actually do

No bundled fluff — every service exists because it moves a trade business toward more booked jobs.

Local SEO & Google Business Profile

Get found first when someone searches "[your trade] near me."

$

Google Ads & Local Service Ads

Pay-per-lead campaigns tuned to your real service area.

Websites & landing pages

Fast pages built for one job: turning visits into calls.

Review & reputation management

Collect and showcase reviews after every job.

Before/after project content

Show off finished work — your best proof.

Seasonal campaign planning

Budget and messaging that shift with your busy season.

How we start working together

Four steps. No lock-in contract you don't understand, no jargon to look up.

1

Walkthrough

A plain conversation about your business and slow seasons.

2

Build

I set up the foundation: site, tracking, ad accounts.

3

Launch

Campaigns go live, tuned to your service area.

4

Adjust

Budget shifts monthly toward what's booking jobs.

What growth looks like

Every trade and market is different, but here's the kind of shift clients typically see in the first 90 days.

2–3x
More calls from search & maps
~40%
Lower average cost per lead
90 days
Typical time to see ranking movement

Figures are illustrative starting benchmarks based on typical outcomes for home service campaigns — your numbers will depend on your trade, market, and starting point. I'll give you real projections during your free growth plan.

It's just me — on purpose.

Dominion isn't a big agency with account managers and rotating staff. When you work with me, you work with the person actually running your campaigns.

1
Person you work with
0
Middlemen or hand-offs
100%
Campaigns run hands-on
Other agencies
You
Account manager
Strategist
Person doing the work
Dominion
You
DT
Me

Questions before you reach out

The stuff most owners ask first — anything else, just ask.

How much does this cost?

It depends on your trade, market, and what you actually need — there's no flat package. During your free growth plan, I'll walk you through real numbers before you commit to anything.

Is there a contract?

No lock-in. We keep working together because it's working, not because you're stuck in a 12-month agreement.

How fast will I see results?

Paid ads can start generating calls within the first week or two. Local SEO ranking movement typically shows up within about 90 days.

I don't have a website yet — can you still help?

Yes. Building or rebuilding your site is often step one — the foundation everything else runs on.

My trade isn't listed above — can you still help?

If you run a home service business, chances are I can. Reach out and we'll talk specifics.

Let's get your phone ringing.

Tell me about your business and where you want more work. I'll put together a free growth plan within 2 business days — no obligation.

Email — Alex@dominiontrademarketing.com
Phone — 517-249-4489
Based in — Lansing, MI · serving clients nationwide

No spam, just a real plan for your business.

Get a free growth plan