Marketing for landscaping, roofing, plumbing & other trades

Your phone should be ringing more than it is.

I build friendly, no-nonsense marketing for home service businesses — the kind that turns local searches into scheduled jobs, not just clicks.

Week 1 Week 12 12 calls 34 calls
Inbound calls, sample campaign Illustrative
Landscaping & Lawn Care Roofing Plumbing HVAC Electrical Pest Control Fencing Concrete & Paving Tree Service Garage Doors

Most agencies sell you the same package they sell everyone.

A home service business doesn't need "brand awareness." It needs the phone to ring when a pipe bursts or a tree falls on the fence. That takes a different playbook.

What most agencies pitch you

  • Brand awareness campaigns
  • Follower growth on Instagram
  • One-size-fits-all ad templates
  • Monthly report, no strategy shift
  • A junior account manager

The Dominion approach

  • Local pack & Google Business Profile ranking
  • Before/after project pages that convert
  • Campaigns timed to your busy season
  • Budget shifted monthly toward what's working
  • Direct access to the person doing the work

What I actually do

No bundled fluff — every service exists because it moves a trade business toward more booked jobs.

Local SEO & Google Business Profile

Get found first when someone searches "[your trade] near me" — the searches that turn into same-week jobs.

$

Google Ads & Local Service Ads

Pay-per-lead campaigns tuned to your actual service area, not a national radius that wastes budget.

Websites & landing pages

Fast, mobile-first pages built for one job: turning a visit into a call or a quote request.

Review & reputation management

Systems to collect reviews after every job and put them where prospects actually see them.

Before/after project content

Photo and content systems that show off finished work — the best proof a trade business has.

Seasonal campaign planning

Budget and messaging that shifts with your slow season and your busy season, not a flat monthly spend.

How we start working together

Four friendly steps. No lock-in contract you don't understand, no jargon to look up.

1

Walkthrough

We talk through your business, service area, and slow seasons — plain questions about how you actually get work today.

2

Build

I set up or rebuild what's missing — site, profiles, tracking, ad accounts — the foundation everything else stands on.

3

Launch

Campaigns go live, tuned to the neighborhoods and job types you actually want more of.

4

Adjust

Every month I review what's booking jobs and shift the budget toward it — nothing runs on autopilot.

What growth looks like

Every trade and market is different, but here's the kind of shift clients typically see in the first 90 days.

2–3x
More calls from search & maps
~40%
Lower average cost per lead
90 days
Typical time to see ranking movement

Figures are illustrative starting benchmarks based on typical outcomes for home service campaigns — your numbers will depend on your trade, market, and starting point. I'll give you real projections during your free growth plan.

It's just me — on purpose.

Dominion isn't a big agency with account managers and rotating staff. When you work with me, you work with the person actually running your campaigns.

That means no strategy getting lost between four people, no junior hire learning the trades on your budget — just someone who picks up the phone and already knows how a roofing or landscaping business gets work.

Other agencies
You
Account manager
Strategist
Person doing the work
Dominion
You
DT
Me

Let's get your phone ringing.

Tell me about your business and where you want more work. I'll put together a free growth plan within 2 business days — no obligation.

Email — Alex@dominiontrademarketing.com
Phone — 517-249-4489
Based in — Lansing, MI · serving clients nationwide

No spam, just a real plan for your business.