DominionTrade Marketing

Let's get your phone ringing.

I help Michigan roofers, landscapers, plumbers, and other home service businesses get noticed on Google, TikTok, Instagram, and Facebook, and turn that attention into calls and booked jobs.

Get your free game plan See how it works
  • $0 until you approve your game plan
  • Michigan businesses only
  • Run by a Michigan State student

An illustration of what we're aiming for. These are made-up examples, not real client results.

Who I work with

Roofing
Landscaping
Snow removal
Plumbing
HVAC
Electrical
Pest control
Fencing
Concrete & paving
Tree service
Garage doors
East Lansing Founder, age 19

Hi, I'm Alex.

I'm 19, a student at Michigan State University, and the founder of Dominion Trade Marketing. I started it because I genuinely love working with local businesses: the people who fix roofs, mow lawns, and keep the heat running through a Michigan winter.

I only work with Michigan businesses, so I know these towns and the customers in them. Being young helps too. I grew up on TikTok and Instagram, so I know how people find businesses today. You'll get my full attention and a direct line to me.

Michigan businesses only You work directly with me $0 until you approve the plan

Good work doesn't fill your calendar by itself.

Most Michigan home service owners I talk to are great at the job and too busy doing it to market it. Three things usually get in the way.

1

People can't find you

Someone searches "roof repair near me" on their phone. If your Google profile is half filled out or has few reviews, they call the company above you instead.

2

Your work stays hidden

You finish a great job, and then nobody sees it. Your site has no photos, your social pages are quiet, and the neighbors never find out it was you.

3

Calls slip away

No way to tell which calls came from where, so it's hard to know what's working. Missed calls and slow quotes go to whoever answers first.

What I actually do for you

Six pieces, explained in plain English. Every package starts with the first three, and you can see exactly what you get under each one.

Foundation

Your Google Business Profile

This is the listing that shows up on Google Maps and next to your name in search. For most local trades it's where the phone calls come from, so I make it complete, accurate, and busy.

  • Set up or fix your listing, hours, service areas, and categories
  • Write your services and business description with the words customers search
  • Add real photos of your work and post updates
  • Answer questions and keep your hours right, including storm and holiday hours

What you get: a profile that looks active and trusted, and shows up when people nearby search for you.

Foundation

Local SEO

Search engine optimization sounds technical. In practice it means making sure Google understands what you do and where you do it, so you appear for the towns you actually serve.

  • Find the searches your customers use in your towns
  • Make sure your name, address, and phone number match everywhere online
  • Fix titles, descriptions, and basic page settings on your website
  • Track where you show up, and what changed month to month

What you get: steady improvement in how often you show up when people near you search.

Foundation

Reviews that build trust

Reviews decide who gets the call. I set up an easy way to ask every happy customer, so good reviews come in steadily instead of once in a blue moon.

  • A short text or email template with your direct review link
  • A simple routine your crew can follow after each finished job
  • Help writing calm, professional replies, including to the tough ones
  • A running count in your monthly report

What you get: more five-star reviews, and a reputation that looks as good online as it is in real life.

Grow

Google Ads and Local Service Ads

Ads put you at the top when someone is ready to hire right now. You choose a monthly ad budget and pay it straight to Google, so every dollar is visible to you.

  • Plan the budget and the towns and services to target
  • Build and launch the ads, and set up call tracking
  • Watch the numbers and cut what isn't working
  • Report cost per lead, not just clicks

What you get: a faster stream of calls and quote requests, with clear numbers on what they cost.

Grow

A website that turns visitors into calls

Your website should answer three questions fast: what you do, where you do it, and how to reach you. I build or fix a clean, fast site where calling or asking for a quote is the obvious next step.

  • Simple pages for your main services and towns
  • Click-to-call button and a short quote form
  • Your real photos and reviews, so visitors trust you quickly
  • Works well on phones, where most people are looking

What you get: a website you're proud to put on your truck. Available as the one-time Website Starter, or quoted separately for bigger sites.

Grow

Brand and social media

A recognizable look and short videos of your real work, so people in your area know your name before they need you.

  • Logo and brand colors that look the same on trucks, signs, and screens
  • Content for TikTok, Instagram, and Facebook from your jobs
  • Before-and-after posts that show what you can do
  • You send photos and clips, and I handle the editing and posting

What you get: a business that looks established and stays in front of the people who will hire you.

Simple pricing, no surprises

Start with a one-time project, or pick a monthly package that keeps your marketing running. Monthly prices flex within a range based on what you need. Your ad budget is separate and goes straight to Google, never through me.

One-time project · no monthly fee

Get Online

For owners who just need to be findable: a simple website and a Google Business Profile that's set up properly. You can move up to a monthly package any time.

  • A simple, mobile-friendly website with your services, photos, and a quote form
  • Click-to-call button so customers can reach you in one tap
  • Google Business Profile set up and filled out
$300 one-time Start with a free plan

Monthly packages

Simple Stuff

For crews with steady referrals who want more Google visibility

$300one-time setup
$300 to $450per month

Ad spend: none needed

Where you land: more towns, services, or extra posts and review help move you toward $450.

  • Google Business Profile setup and upkeep
  • Local SEO
  • Review requests
  • Call tracking
  • Monthly report
Start with a free plan
Most popular

More Calls

For owners who need leads within 30 days

$500one-time setup
$500 to $800per month

Ad spend: $1,000 or more a month, paid by you to Google

Where you land: the size of your ad budget, the number of services and towns, and how often we adjust move you toward $800.

  • Everything in Simple Stuff
  • Google Ads or Local Service Ads
  • Ad management and ongoing adjustments
  • Cost-per-lead reporting
Start with a free plan

Established Brand

For owners who want a recognizable local brand

$1,000one-time setup
$1,500per month

Ad spend: $1,000 or more a month, paid by you to Google or Meta

  • Everything in More Calls
  • Logo and brand kit
  • TikTok, Instagram, and Facebook content
Start with a free plan
Month to month. The monthly packages have no long contracts. Cancel with 30 days' notice.
Your ad money stays yours. You put your own card on your own ad account, and I never mark it up.
Not sure which fits? The free game plan gives you an exact price for your business, and you pay nothing until you approve it.

You don't pay a dime until you love the plan.

We build your game plan together, and you can change it as many times as you want. Only once you're happy with it do we talk price and get started.

Start my free game plan
Your game plan Google profileNew websiteLogo refreshTikTok and Instagram APPROVED

How it works

No jargon, no long contracts, and nothing to pay until you've signed off on the plan.

Free call $0

We talk about your business, your area, and the work you want more of.

Your game plan $0

I build a custom plan for you. We tweak it until you're happy with it.

You approve it

Only then do we agree on a price and get to work. Not a dime before.

You get noticed

The goal is more calls, followers, and booked jobs. I report every month and adjust the plan.

What a typical first 90 days looks like

Weeks 1 to 2

Set the foundation

I fix your Google profile, set up call tracking, and check your website. You send me photos and a list of your services.

Weeks 3 to 4

Start collecting reviews

Your review request goes out to recent customers, and your profile starts posting updates.

Month 2

Turn up the volume

If your package includes ads or social, they launch now, with the budget you approved.

Month 3

Review and adjust

We look at the numbers together, keep what works, and drop what doesn't.

Example only · made-up numbers

What your monthly report looks like

One page, in plain English. Here is a sample month. Your real numbers go in every month.

Calls from Google and Maps21 up 6
Calls from ads12
Quote requests from your website6
Ad spend, paid by you straight to Google$1,000
Cost per ad lead$56
New five-star reviews5
What I'll change next month: Move more of the budget to the ads that brought calls, and pause the ones that didn't.
Every monthYou get the report, with calls, leads, and spend, not just clicks.
Every ad dollar visibleYou pay Google directly, so you can see exactly where it goes.
No long contractsWe keep working together because it's working.

Your game plan says what I'd expect for your trade and area, as a target and never a promise.

Built around how your trade gets customers

A snow plow company and a roofer win work in different ways. Here is where I usually start for each.

Landscaping and snow removal

Seasonal demand means timing matters. I get your hours and snow-response details right before the first storm, build up reviews, and show finished projects. Commercial lots and seasonal contracts get their own page.

Roofing and exterior

Big-ticket jobs mean trust comes first. Photos of finished roofs, strong reviews, and fast answers to storm-damage searches matter most.

Plumbing, HVAC, and electrical

People search when something breaks, so being first to answer wins. Ads and Local Service Ads, a clean profile, and click-to-call go together here.

Fencing, concrete, tree service, and more

These jobs sell on before-and-after proof. Project photos, short videos, and a clear quote form turn browsers into estimates.

What you can count on from me

A direct line

You work with me, not an account manager. Call or text 517-295-2967 and I'll get back to you.

Plain-English reports

One page a month showing calls, leads, reviews, and spend, plus what I'm changing next.

Honest expectations

I won't promise rankings or a set number of leads. I'll promise the work, the report, and straight answers.

You stay in control

Your Google profile and ad accounts stay in your name, and your ad money goes straight to Google. You see where every dollar goes.

Common questions

How much does it cost?

Nothing until you approve your game plan. After that, the Website Starter is a one-time fee, and the monthly packages each have a one-time setup fee and a monthly fee, all shown in the pricing section above. Ad spend is separate and paid by you straight to Google or Meta.

What if I don't like the plan?

Tell me what's off and I'll change it. If it's still not right for you, you walk away and owe nothing.

Which package should I pick?

If you just need a website and a proper Google listing, Get Online is a one-time fix. If you mostly get work through referrals and want to show up better on Google, start with Simple Stuff. If you need more calls soon, More Calls adds ads. If you want a brand people recognize, Established Brand adds a logo and social content. The free plan recommends one for your business.

What do I need to do each month?

Not much. Send me photos of finished jobs, tell me about any changes to your hours or services, and ask your happy customers for reviews. I handle the rest and send you a report.

Who owns my accounts?

You do. Your Google profile and ad accounts are in your name, and I'm given access to manage them. Ad spend is paid from your own card straight to Google or Meta.

How much should I spend on ads?

It depends on your trade and how many jobs you want. Your game plan includes a suggested monthly budget and the reasoning, and you decide the number. I never change it without your approval.

Do you work with businesses outside Michigan?

No. I work only with Michigan businesses. Staying local means I know the towns, the seasons, and the customers you're trying to reach.

Can you run my social media?

Yes. I can handle your TikTok, Instagram, and Facebook, and help with your logo and overall look so everything matches.

Do I have to sign a long contract?

No. Packages are month to month with 30 days' notice to cancel. We keep working together because it's working, not because you're locked in.

How fast will I see results?

It depends on your trade, your area, and the season. Ads can start sending calls within a few weeks of launching, while Google rankings and social following take longer to build. Your game plan says what to expect for your business, as a target and not a promise, and the monthly report shows what's really happening.

Let's talk about your business.

Tell me a little about your Michigan business. Within two business days I'll put together a free game plan for you. You don't pay anything unless you approve it.

Call or text517-295-2967
EmailAlex@dominiontrademarketing.com
I'll only use this to reply to you. Privacy policy, Terms
Editing: click any dashed text and type.
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Privacy policy

Last updated October 2026

This page explains what information dominiontrademarketing.com collects and what I do with it. Short version: I only use your information to reply to you, and I never sell it.

What I collect

When you fill out the contact form, I receive what you type in: your name, business name, phone number, email, trade, city, and message. If you book a call through the booking link, the booking service collects your name, email, and the time you choose.

The site also uses Cloudflare Web Analytics to count visits and see which pages people view. It doesn't use cookies and doesn't identify you personally.

How I use it

I use your information to get back to you, put together your free game plan, and, if we work together, to run your marketing. I don't sell, rent, or trade your information to anyone.

Services that help run the site

A few outside services handle parts of the site: Cloudflare hosts it and provides analytics, Make.com receives contact form submissions and passes them to my email and a private Google Sheet I use to keep track of leads, and my booking tool handles scheduling. Each has its own privacy policy covering how it handles data.

How long I keep it

I keep your information only as long as it's useful for working with you. Ask me to delete it any time and I will.

Questions or requests

Email Alex@dominiontrademarketing.com or call 517-295-2967 to ask what I have on file, fix it, or have it deleted.

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Terms of service

Last updated October 2026

These terms cover your use of dominiontrademarketing.com. Dominion Trade Marketing ("Dominion," "I") is a marketing business based in East Lansing, Michigan. By using this site you agree to these terms. If you don't agree, please don't use it.

Using this site

You can browse the site and contact me through it for lawful business purposes. Please don't try to break or overload it, send spam or false information through the contact form, or copy it to build a competing site.

What this site is, and isn't

This site describes marketing services for home service businesses in Michigan. It is not an offer to provide services on set terms. I provide services only under a separate written agreement that we both sign. Filling out the contact form or booking a call does not create that agreement.

The free game plan

I prepare a game plan for businesses that ask for one. It is free, and you owe nothing for it. You pay for services only after you approve a plan and sign an agreement. The plan is my professional recommendation, and you decide whether to act on it.

Examples and results

Any examples, sample notifications, or illustrations on this site are made up to show what the work looks like. They are not real client results or guarantees. Results depend on your trade, market, competition, season, budget, and changes made by platforms like Google, so I can't promise any particular ranking, number of calls, or amount of revenue.

Contact form and communication

When you send me your information, you agree that I may contact you by email or phone about your request, including an automatic confirmation email. Tell me at any time if you'd like me to stop. The privacy policy explains how I handle your information.

Outside services

The site relies on outside services, including Cloudflare for hosting, Make for handling form submissions, and Cal.com for scheduling. Their own terms and privacy policies apply when you use them, and I'm not responsible for how they operate. Links to other sites are for convenience, and I don't control or endorse what's on them.

Ownership

The content of this site, including its text, design, name, and logo, belongs to Dominion Trade Marketing. You may view it and share a link to it, but please don't copy or reuse it without my permission. What you send me through the contact form stays yours, and I use it only to respond to you.

No warranty

The site is provided as is. I work to keep the information accurate and the site available, but I don't promise it will be error-free, always current, or uninterrupted.

Limit of liability

To the fullest extent the law allows, Dominion is not liable for indirect or consequential losses, or for lost profits, that come from using this site or relying on its content. Nothing in these terms limits any right you have under law that can't be limited.

Changes

I may update these terms from time to time. The date at the top shows the latest version, and continuing to use the site means you accept the update.

Governing law

Michigan law governs these terms.

Questions

Email Alex@dominiontrademarketing.com or call 517-295-2967.

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